With five to seven developers working with a handful of designers, close collaboration was required to ensure that the master style guide retained consistency of experience across a plethora of components and templates.

GE’s IT would not allow publicly licensed presentation-layer scripts or markup, so all functionality and layout had to be developed from scratch and pass validation.

Much time was spent consulting numerous content marketing services and aggregators to find the best workflow fit for the GE Ecomagination brand and editorial team.